When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:
A) product involvement.
B) message-response involvement.
C) purchase situation involvement.
D) simulated involvement.

Question

Quizplus · Accepted Answer

The difference in the process Hilary went through when buying shoes for work versus for her sister's wedding is an example of purchase situation involvement, which refers to how the context or purpose of a purchase affects the buying process.

When Hilary Bought a Pair of Shoes for Work, She