Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self-image congruence models, which of the following would be the best slogan for his product?

Question

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Self-image congruence models suggest that consumers prefer products that match their own self-concept. Since Brian's research indicates his customers do not want to think of themselves as old, a slogan like "Enjoy Life to its Fullest" is positive and age-neutral, appealing to their desire to feel youthful and active.

Brian Is a Product Manager for a Product Sold to Mature