A catalogue features products that appeal to men who are strongly sex-typed. Which of the following styles of promotion would be most effective for the products in this catalogue?
A) ads that utilize stylish, sophisticated, and up-to-date examples
B) ads that show sensitive, spiritual, and introspective models
C) ads that show strength
D) ads that require elaborate processing of message content

Question

Quizplus · Accepted Answer

Ads that show strength would be most effective for products appealing to men who are strongly sex-typed, as this demographic often values traditional masculine traits such as physical strength and toughness.

A Catalogue Features Products That Appeal to Men Who Are