Acme Company Knows Its Product Has Little Brand Loyalty, and Customers

Acme Company knows its product has little brand loyalty, and customers don't have a strong preference for its product or the competitor's. To develop a positive attitude in the market, Acme should concentrate first on the ________ their product.

A) emotional aspects of
B) informational process related to
C) hedonic consumption of
D) behavioural learnings generated by