Coca-Cola's campaign "open happiness" is attempting to utilize ________ by using smiling people drinking the product, and even having the brand name form a smile within the advertisement.
A) positive reinforcement
B) individualism
C) desire effect
D) emotional contagion

Question

Quizplus · Accepted Answer

The "open happiness" campaign by Coca-Cola uses emotional contagion by showing smiling people enjoying the product, aiming to transfer those positive emotions to the viewer and associate happiness with the brand.

Coca-Cola's Campaign "Open Happiness" Is Attempting to Utilize ________ by Using