Molson's Ale depicts one male getting turned down for a date because an attractive female notices that he drinks a brand that is NOT Molson. Shortly after, she accepts a date from a male drinking Molson beer. Molson is trying to get consumers to:
A) be more assertive in product selection.
B) imitate the behaviour of successful models.
C) choose based on subliminal perception.
D) reject competitors based on selective learning.

Question

Quizplus · Accepted Answer

Molson is using the advertisement to suggest that drinking their beer is associated with social success, encouraging consumers to imitate the behavior of the individual in the ad who was successful in getting a date because he chose Molson.

Molson's Ale Depicts One Male Getting Turned Down for a Date