The ________ implies that a consumer's attitude toward a product can be predicted by identifying the specific beliefs held about the several product attributes and combining them into one overall measure of the consumer's attitude.
A) product forecasting model
B) hierarchy of effects model
C) integrated-beliefs model
D) multi-attribute attitude model

Question

Quizplus · Accepted Answer

The multi-attribute attitude model suggests that an individual's attitude towards a product or service is determined by their beliefs about multiple attributes of the product and the significance of these attributes. This model combines these beliefs to form an overall attitude towards the product.

The ________ Implies That a Consumer's Attitude Toward a Product