The attitude accessibility perspective suggests that:
A) long-term memory retrieval affects a person's attitude.
B) it is difficult to access a correct attitude if there is no trigger feature present.
C) behaviour is a function of a person's immediate perceptions of an attitude object in the context of the situation in which it is encountered.
D) attitudes are susceptible to proactive and retroactive interference.

Question

Quizplus · Accepted Answer

The attitude accessibility perspective posits that behavior is influenced by how readily an attitude can be activated in a given context, emphasizing the role of immediate perceptions and situational context.

The Attitude Accessibility Perspective Suggests That