One of the aspects of the theory of reasoned action looks at the attitude toward buying, focusing on the perceived consequences of a purchase. It turns out that:
A) a positive attitude about a product always results in a positive result post-purchase.
B) knowing how someone feels about buying a product is more valid than merely knowing the person's evaluation of the product.
C) injunctive norms are always more effect than descriptive norms.
D) there is no definitive relationship between how someone feels about buying or using an product and its evaluation.

Question

Quizplus · Accepted Answer

The theory of reasoned action suggests that attitudes towards behavior (in this case, buying) are a better predictor of the behavior than simply evaluating the product itself. This is because attitudes encompass a broader range of factors, including personal feelings and societal influences, which can more accurately predict whether someone will make a purchase.

One of the Aspects of the Theory of Reasoned Action