The City of Calgary airs an advertisement showing other members of the community recycling their bottles and cans. This is an example of using a(n) ________ to influence attitudes and behaviour.
A) consistency motive
B) descriptive norm
C) affiliation goal
D) injunctive norm

Question

Quizplus · Accepted Answer

Descriptive norms refer to the perception of what is commonly done in specific situations, and showing members of the community recycling serves as an example of what others typically do, thus influencing behavior through the power of social proof.

The City of Calgary Airs an Advertisement Showing Other Members