Consumers realize they face risks in buying products, of which some factors are objective (unsafe products) and some subjective (embarrassment). Which type of perceived risk is inherent in the purchase of either visible or symbolic goods that are visible to others?
A) functional
B) physical
C) social
D) consumptive

Question

Quizplus · Accepted Answer

Social risk is inherent in the purchase of goods that are visible to others, as it involves the fear of potential negative judgment or embarrassment from others based on the products one uses or owns.

Consumers Realize They Face Risks in Buying Products, of Which