A New Organic Milk Product Has a Long Shelf Life

A new organic milk product has a long shelf life without being refrigerated. The product did not sell. When the marketing team convinced stores to make space for it with other milk containers in the refrigerators, they couldn't keep it in stock. It was a huge success. Putting it in the fridge allowed consumers:

A) to add it to their evoked set.
B) to find it in the store.
C) to remove it from the inept set.
D) to change their heuristic.