The brand M&M's offers a website mymms.com that not only allows you to create your own M&M product,once completed,you have to opportunity share your creation on social media with a simple "click." This is an example of utilizing:

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This is an example of viral marketing because the website encourages users to share their creation on social media, which can lead to the creation of more buzz and interest in the product among their social circles.

The Brand M&M's Offers a Website Mymms