Strategic Business Insights, the research firm that developed VALS, divides consumers into three groups on the basis of their attitudes toward luxury. Those groups are:
A) functional, reward, and indulgence.
B) tangible, experiential, and necessity.
C) fashion, entertainment, and travel.
D) functional, experiential, and whimsical.

Question

Quizplus · Accepted Answer

The three groups based on attitudes toward luxury according to Strategic Business Insights' VALS framework are functional, reward, and indulgence. This categorization helps in understanding consumer behavior and preferences in the context of luxury goods and services.

Strategic Business Insights, the Research Firm That Developed VALS, Divides