The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to stop using the brand because they don't want to be mislabelled as a lesser-status person who buys fake brands. This is known as:
A) abranding.
B) reclamation.
C) flight.
D) avoidance.

Question

Quizplus · Accepted Answer

This behavior is referred to as "flight," where consumers abandon a brand to avoid association with counterfeit products and the potential status diminishment that comes with them.

The Proliferation of Inexpensive Counterfeit Products Threatens to Diminish the Value