The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to emphasize the long relationship with the brand but express concern that its image will be tarnished. This is known as:
A) abranding.
B) reclamation.
C) flight.
D) deflection.

Question

Quizplus · Accepted Answer

Reclamation involves efforts to reclaim a brand's value or status when it's threatened by external factors, such as the proliferation of counterfeit products. By emphasizing a long relationship with the brand and expressing concern for its image, individuals are attempting to distance the genuine brand's value from the diminished value caused by counterfeits, thus reclaiming its status symbol significance.

The Proliferation of Inexpensive Counterfeit Products Threatens to Diminish the Value