Detaching an ethnic product and marketing it to other subcultures is called:

Name: Detaching an ethnic product and marketing it to other subcultures is called:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

De-ethnicitization refers to the process of removing or minimizing the ethnic or cultural associations of a product or idea in order to make it more palatable or marketable to a broader audience. This may involve changing the product's name, packaging, or marketing strategy in order to appeal to different subcultures or demographics.

Detaching an Ethnic Product and Marketing It to Other Subcultures