Tariq deliberately waits to adopt a new 4K TV because he is concerned about its social acceptance. He wants to make sure it is "fashion-forward" and trusted. However, he plans to purchase it ahead of the majority of people. He can be considered to be a(n):
A) innovator.
B) early adopter.
C) early majority.
D) laggard.

Question

Quizplus · Accepted Answer

Early adopters are individuals who adopt new products soon after their introduction but after the innovators have already done so. They are concerned about social acceptance and want to ensure the product is fashionable and trusted before making a purchase, but still aim to adopt the technology ahead of the majority.

Tariq Deliberately Waits to Adopt a New 4K TV Because