A growing trend is consumers researching products online but then purchasing those products at their local brick-and-mortar stores.

Question

Quizplus · Accepted Answer

This trend is known as "showrooming" where consumers use physical stores as a showroom to see the products in person, but then make their purchase online. However, the opposite trend known as "webrooming" is also becoming popular where consumers research products online but then make the purchase at a local store.

A Growing Trend Is Consumers Researching Products Online but Then