Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

Name: Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market segmentation does indeed divide potential customers into subgroups based on demographic characteristics among other factors such as psychographic, behavioral, and geographic.

Market Segmentation Divides the Pool of Potential Customers into Subgroups