The elimination of intermediate organizations between the producer and the consumer is called _____
A) market segmentation
B) social networking
C) disintermediation
D) none of the above

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of removing intermediaries or middlemen between the producer and the consumer. This can be achieved through the use of technology, such as online sales platforms, which allow consumers to purchase products directly from the producer without the need for intermediaries. Market segmentation refers to the process of dividing a market into smaller groups of consumers with similar needs or characteristics. Social networking refers to the use of online platforms to connect and interact with others. Neither of these concepts are related to the elimination of intermediaries.

The Elimination of Intermediate Organizations Between the Producer and the Consumer