The origin of competitive advantage lies in the ability to
A) gain major stockholders.
B) identify and respond to environmental change well in advance of competition.
C) launch products quickly.
D) serve customers faster.
E) create surprise for others.

Question

Quizplus · Accepted Answer

The ability to identify and respond to environmental changes well in advance of the competition allows a company to anticipate and meet the changing needs of customers, thereby gaining a competitive advantage. Gaining major stockholders, launching products quickly, serving customers faster, and creating surprise for others may all be helpful in certain situations, but they are not the origin of competitive advantage.

The Origin of Competitive Advantage Lies in the Ability to