A sugar company that is worried that consumers may buy artificial sweetener instead of sugar is concerned about the

Question

Quizplus · Accepted Answer

The threat of substitute products is the best choice, as the company is specifically concerned about consumers choosing an alternative sweetener instead of sugar. Option A, threat of new entrants, is not relevant to the given scenario. Option B, rivalry among existing firms, may be a concern for the company in terms of competing with other sugar companies, but it does not address the specific issue of consumers choosing an alternative sweetener. Option D, bargaining power of suppliers, refers to the control suppliers have over price and quality, but it is not relevant to the given scenario. Option E, bargaining power of buyers, may play a role in consumer choice, but it is not specific to the concern of artificial sweetener substituting sugar.

A Sugar Company That Is Worried That Consumers May Buy