What is a set of business units or firms that "pursue similar strategies with similar resources"?
A) strategic group
B) collective collaboration
C) cooperative
D) integral association
E) strategic assembly

Question

Quizplus · Accepted Answer

A strategic group is a set of business units or firms that pursue similar strategies with similar resources. This concept is important in the analysis of industry competition because firms within the same strategic group often compete more directly with one another than with firms in different strategic groups.

What Is a Set of Business Units or Firms That