According to Miles and Snow,which strategic orientation is demonstrated by companies that have a limited product line and focuses on improving the efficiency of their existing operations?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders

Question

Quizplus · Accepted Answer

Defenders are companies that have a limited product line and focus on improving the efficiency of their existing operations. They typically have stable, but relatively low-profit margins and tend to resist change in their industry.

According to Miles and Snow,which Strategic Orientation Is Demonstrated by Companies