Multi-domestic industries are specific to each country or group of countries.

Question

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Multi-domestic industries customize their products and marketing strategies to fit the specific needs and preferences of each country or group of countries they operate in. This approach recognizes the differences in culture, language, regulations, and customer behavior among different markets. Therefore, they cannot simply apply the same products or marketing campaigns worldwide without adapting them to local conditions. This differs from global industries that seek to standardize their products and processes around the world to achieve economies of scale and consistency.

Multi-Domestic Industries Are Specific to Each Country or Group of Countries