A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the
A) marketing position.
B) product life cycle.
C) market segmentation.
D) marketing mix.
E) marketing leverage.

Question

Quizplus · Accepted Answer

The graph described is commonly referred to as the product life cycle, which tracks the sales and profitability of a product as it moves through its different stages of introduction, growth, maturity, and decline. This tool is often used by marketers to help guide their strategic decision-making, including product development, pricing, promotion, and distribution.

A Graph Showing Time Plotted Against the Dollar Sales of a Product