In Christensen's book,The Innovator's Dilemma,he explains that established market leaders are typically reluctant to move in a timely manner to a new technology.This reluctance to switch technologies is because the resource allocation process in most companies gives priority to those projects with the greatest likelihood of generating a
A) good return of investment.
B) high net present value.
C) significant cost reduction.
D) reduction in total operating expenses.
E) lowered time spent during technology implementation.

Question

Quizplus · Accepted Answer

The main priority in the resource allocation process is to generate a good return on investment, which is typically the primary concern for established market leaders.

In Christensen's Book,The Innovator's Dilemma,he Explains That Established Market Leaders