Business strategy focuses on
A) ensuring that the company maintains the existing market share that it has historically enjoyed.
B) improving the competitive position of a corporation's products or services within the industry or market segment served.
C) providing adequate shareholders' return on investment.
D) preventing the competition from gaining a competitive edge by undermining their marketing plan.
E) recovering the competitive lead by using all available resources that the company can provide.

Question

Quizplus · Accepted Answer

Business strategy focuses on improving the competitive position of a corporation's products or services within the industry or market segment served. This involves analyzing the market, identifying potential opportunities and threats, and developing a plan to achieve a sustainable competitive advantage. The other options are either too narrow in scope (A and D) or too focused on the interests of a specific stakeholder group (C and E).

Business Strategy Focuses on