According to Porter,the term that applies to the breadth of a company's or business unit's target market is called
A) competitive scope.
B) differentiation.
C) focus.
D) diversification.
E) cost leadership.

Question

Quizplus · Accepted Answer

Competitive scope refers to the range of a company's target market or customer segments. This includes the breadth of products or services offered and the range of geographic locations served.

According to Porter,the Term That Applies to the Breadth of a Company's