Which of Porter's competitive strategies is likely to predominate in a fragmented industry?
A) cost leadership
B) differentiation
C) cost focus
D) stuck in the middle
E) cooperative

Question

Quizplus · Accepted Answer

Cost focus is the best choice in a fragmented industry because the market is characterized by many small players, making it difficult to achieve a large market share through cost leadership or differentiation. A cost focus strategy targets a niche within the industry where a company can achieve lower costs and compete on price.

Which of Porter's Competitive Strategies Is Likely to Predominate in a Fragmented