If it is to be successful,Porter advises that a division possess strong marketing abilities,product engineering,a creative flair,strong capability in basic research and a corporate reputation for quality or technological leadership,for which one of the following generic competitive strategies?
A) focus
B) differentiation
C) overall cost leadership
D) vertical growth
E) concentration

Question

Quizplus · Accepted Answer

Porter's recommendation of possessing strong marketing abilities, product engineering, a creative flair, strong capability in basic research, and a corporate reputation for quality or technological leadership are all indicative of a differentiation strategy. This strategy focuses on setting a company apart from its competitors through unique, high-quality products or services, superior branding or marketing, or other distinguishing factors. By emphasizing these traits, a company can build a loyal customer base willing to pay higher prices for the perceived added value.

If It Is to Be Successful,Porter Advises That a Division