An example of a company following a cost focus strategy is Potlach Corporation,which makes house brands of toilet paper for Safeway and other grocery store chains.

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Potlatch Corporation's focus on producing cost-effective and generic toilet paper brands for grocery chains is an example of a cost focus strategy. This strategy involves delivering products or services at a lower cost than competitors while still meeting basic customer needs. Potlatch Corporation's focus on cost reduction allows them to offer cheaper toilet paper products without sacrificing quality, appealing to cost-conscious consumers who prioritize value over brand recognition.

An Example of a Company Following a Cost Focus Strategy