In the Boston Consulting Group's Growth-Share Matrix,the relative competitive position of a product or division is defined as
A) its market share.
B) its gross sales divided by its market share.
C) its market share multiplied by that of its nearest competitor.
D) its market share divided by that of the smallest other competitor.
E) its market share divided by that of the largest other competitor.

Question

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In the Boston Consulting Group's Growth-Share Matrix, the relative competitive position of a product or division is defined as its market share divided by that of the largest other competitor. This ratio helps in determining the product's or division's competitive strength in the market.

In the Boston Consulting Group's Growth-Share Matrix,the Relative Competitive Position