When Smith & Wesson puts its name on others' products,like men's cologne,it is using which marketing strategy?
A) demand pricing
B) brand pricing
C) brand extension
D) penetration extension
E) demand extension

Question

Quizplus · Accepted Answer

Brand extension refers to the marketing strategy where a well-established brand name is used to launch new products. In this case, Smith & Wesson is using its brand name and reputation for quality firearms to launch men's cologne.

When Smith & Wesson Puts Its Name on Others' Products,like