Church & Dwight uses the line extension strategy when they put the Arm & Hammer name on various new food products.

Question

Quizplus · Accepted Answer

Line extension strategy involves using the same brand name to introduce new products in the same product category. In this case, Church & Dwight is using the Arm & Hammer name for new food products, which fall under the same category as their established Arm & Hammer baking soda product.

Church & Dwight Uses the Line Extension Strategy When They