The globalization of markets benefits companies by ________.
A) reducing costs through the standardization of marketing activities
B) strengthening national sovereignty
C) creating new market opportunities
D) both A and C
E) all of the above

Question

Quizplus · Accepted Answer

The globalization of markets can reduce costs through the standardization of marketing activities such as advertising and product design, while at the same time creating new market opportunities in different countries. However, it does not strengthen national sovereignty as it often challenges the role of the nation-state in regulating trade and commerce. Therefore, options A and C are correct, while option B is incorrect. The most appropriate choice is D.

The Globalization of Markets Benefits Companies by ________