Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Which of the following statements would Donna argue AGAINST?
A) Successful managers know that customers everywhere demand reliability
B) Successful managers start out with a solution to any problem
C) Logistics is becoming crucial for large international companies
D) Successful managers know their customers extremely well

Question

Quizplus · Accepted Answer

Donna would argue against statement B because she knows from her experience that successful managers start out by understanding the problem, analyzing the situation, and then coming up with a solution. They do not start with a predetermined solution without understanding the particularities of the situation. The other statements are in line with Donna's experience and knowledge in international business.