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Scenario: BetsyPurses.com Betsy Franklin, a Young Entrepreneur from Philadelphia, Started Her Hand-Crocheted

Question 169

Multiple Choice

Scenario: BetsyPurses.com
Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project.
-Betsy is contemplating translating her company's Web site into several different languages for various national markets. What should Bob advise Betsy to do?


A) Use the U.S. flag to signify the English-only nature of the Web site because translation is too costly
B) Use only the flags of the U.S., China, and Spain to signify the U.S., British, Chinese, Spanish, and Mexican national Web sites
C) Use the flags of the U.S., Britain, China, Spain, and Mexico to signify the U.S., British, Chinese, Spanish, and Mexican national Web sites
D) Use photos of the presidents/prime ministers of the U.S., Britain, China, Spain, and Mexico to signify each national Web site

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