Scenario: Chuck Praeger, Global Entrepreneur
Chuck Praeger has made a name for himself by being able to sell golf equipment to anyone, anywhere, anytime. Chuck would like to expand his business into Pacific Rim countries and has begun making inquiries into potential distributors.
-Chuck is a hands-on individual who believes his business has grown because of his personal involvement every step of the way. What advice do you offer Chuck as he continues to expand his business in new Asian markets?

Question

Quizplus · Accepted Answer

The best choice for Chuck Praeger would be to use proper intermediaries as required in Pacific Rim nations. This is because cultural differences and business practices can vary greatly among countries in the Pacific Rim, and using intermediaries who understand the market and local customs can help mitigate risk and ensure a smoother entry into the market. Chuck should also insist on detailed contracts to protect his interests, but using intermediaries will help him navigate the market more effectively.