A ________ strategy can cause a company to overlook important differences in buyer preferences from one market to another.
A) global
B) retrenchment
C) multidomestic
D) multinational

Question

Quizplus · Accepted Answer

A global strategy focuses on standardizing products and marketing messages across all markets, which can lead to overlooking important differences in buyer preferences from one market to another. On the other hand, a multidomestic strategy emphasizes adapting products and marketing messages to each local market, which takes into account these differences. Retrenchment and multinational strategies are not directly related to this issue.

A ________ Strategy Can Cause a Company to Overlook Important