The main benefit of a global strategy is that it allows a company to ________.
A) closely monitor buyer preferences in each local market
B) save costs due to product and marketing standardization
C) avoid either growth or retrenchment
D) all of the above

Question

Quizplus · Accepted Answer

A global strategy allows a company to have standardization of products and marketing, which helps in saving costs. However, a global strategy may not necessarily help in closely monitoring buyer preferences in each local market or avoiding growth or retrenchment.

The Main Benefit of a Global Strategy Is That It