Which of the following is NOT true of a low-cost leadership strategy?
A) It typically requires the firm to have a large market share.
B) It is usually associated with low customer loyalty.
C) It works best with mass-marketed products aimed at price-sensitive buyers.
D) Other factors such as product quality and customer service can be ignored.

Question

Quizplus · Accepted Answer

Other factors such as product quality and customer service cannot be ignored even in a low-cost leadership strategy. While the focus may be on cost-cutting measures, the product still needs to meet certain quality standards, and customer service is still important for retaining customers and building brand reputation.

Which of the Following Is NOT True of a Low-Cost