Scenario: TeleToys International
TeleToys International, a U.S.-based company, recently opened 18 toy stores in Brazil, acquired a women's clothing store company in Canada, and closed its men's clothing store chain in Australia. The company has a structure that organizes its global operations into geographic regions.
-TeleToys can create the perception of unique products by using which of these criteria?

Question

Quizplus · Accepted Answer

All of the criteria listed (brand image, quality reputation, and product design) can be used by TeleToys to create the perception of unique products. A strong brand image can differentiate TeleToys from its competitors, while a reputation for high-quality products can give customers confidence in their purchases. Product design can also set TeleToys' products apart from those of its competitors.

Scenario: TeleToys International TeleToys International, a U.S.-Based Company, Recently Opened 18 Toy Stores