Scenario: Redding Club
Redding Club is a recording and music distribution company with a significant market presence in its native India an emerging market. Redding's CEO, Bill Woods, an immigrant from England, is concerned whether the company will be able to compete against a large, multinational music corporation that is targeting India as part of its growth strategy.
-If globalization pressures are weak in the music industry, and Redding Club's assets can be transferred abroad, the company may be able to extend its success to a limited number of other markets using a(n) ________ strategy.
A) defender
B) extender
C) dodger
D) contender

Question

Quizplus · Accepted Answer

An extender strategy seeks to extend the success of a company's products or services to other markets using its existing assets. If globalization pressures are weak and Redding Club's assets can be transferred abroad, this strategy would be suitable for the company to compete against the multinational music corporation targeting India. The other options (defender, dodger, contender) are not relevant to the given scenario.

Scenario: Redding Club Redding Club Is a Recording and Music Distribution Company with Distribution