The first step in the screening process for potential markets and sites is to ________.

Question

Quizplus · Accepted Answer

The first step in the screening process for potential markets and sites is to identify basic appeal, which involves assessing the potential demand for the product or service, the level of competition, and the overall attractiveness of the market or site. Selecting the market/site, obtaining government approval for research, and assessing the national business environment are all important steps in the screening process, but they typically come after the initial identification of basic appeal.

The First Step in the Screening Process for Potential Markets