During the ________ stage of the screening process for potential markets and sites, basic appeal for the product or service is identified.

Question

Quizplus · Accepted Answer

The identification of basic appeal for the product or service is a part of the first stage of screening process for potential markets and sites, known as the preliminary screening stage. This stage involves assessing the overall suitability of a potential market or site based on factors such as market size, competition, legal/political environment, and cultural considerations.

During the ________ Stage of the Screening Process for Potential