When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the percentage of a market's population in the ________.

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When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the percentage of a market's population in the middle class. The middle class is typically seen as the segment of the population with the most disposable income and purchasing power. While the upper and lower classes may also have some buying power, they are not typically seen as the primary drivers of market demand in emerging markets.

When Creating a Market-Potential Indicator for an Emerging Market, Market