When creating a market-potential indicator for an emerging market, the ________ variable reflects the fact that although overall size of the market is important, so too is its rate of growth.

Question

Quizplus · Accepted Answer

The variable that reflects the rate of growth of the market is the market growth rate. While the overall size of the market is important, a rapidly growing market has greater potential for profitability than a stagnant or declining one. Therefore, when creating a market-potential indicator, it is important to consider the market's growth rate as well as its overall size.

When Creating a Market-Potential Indicator for an Emerging Market, the ________