Scenario: Rookie Chong
John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets.
-When screening a potential market, which of these would you ask John to do first?

Question

Quizplus · Accepted Answer

Before assessing the national business environment or measuring market potential, it's important to identify the basic appeal of the product in the potential market. This will help John determine if there is a demand for the Zulu doll and whether it will be successful in that market. Once the basic appeal is identified, John can then move on to assessing the business environment and measuring potential. Therefore, Choice C (Identify basic appeal) would be the best choice for John to do first.

Scenario: Rookie Chong John Chong Is a Rookie in Global Business, but Wants